I always intend to do a Holiday Card, but this year I was able to bring it to fruition! The letters are hand-drawn by yours truly, and went through various stages until we came to the solution you see here. I also decided to do a quick doodle of the family, since organzing a group shot proves to be a difficult task. I recently became responsible for my grandfather's ashes, so I included him too!
AIGA Nashville brought out Nikki Villagomez to give a talk about how culture effects typography and in turn effects every day decision making.
I established the event branding & design, and these are the various ways it was applied across mediums in collaboration with Justin Ford.
The HCA Hope Fund uses donations made by HCA employees to help their fellow employees in need. Whether it's a natural disaster, medical, or other emergency-- the Hope Fund is there to help!
Every year they have a week where they showcase where your donations have gone to help others, and say thank you to all those involved. I was brought in to help communicate the message through social media and visually at the facility level. The challenge in this project, was in that it needed to relate to the current Hope Fund branding but relate back to corporate brand as well. As historically, there had not been a strong connection between the two.
This was a logo and one of the posters created for a performance improvement conference in 2016. The theme was 'building blocks' and the client really wanted to incorporate a sunburst in the materials. I felt that this was an aesthetically pleasing solution that satisfied both needs.
This PSA was developed as a part of a series intended for use across the enterprise to educate employees. I worked alongside a communicator that developed the script used, and it was well received by it's intended audience.
An infographic that includes stats on how HCA encourages women to carry pregnancies to full term (39 weeks). This was used on the HCA Today blog, and shared out on social media.
A gift on the go! An experiment with stop-motion. Two different options for birthday wishes.
These were two emails that I designed to be sent out to different markets to announce the name change for 'Care Spot'. Similar, but different to match market brand standards.
I worked with a developer in HCA's West Florida division to build the UI for an internal ticketing system. This product was created as a desktop app for employees at the facility level, so that they could have their basic needs met with the click of a button! This solution helped to differentiate between basic requests, and whether their IT support staff needed to be involved.
Hand-lettered thank you card created for a client to send out to their contributing members.
I created branded animated intros and outros for a series of internal videos that spread awareness about what the specific tools HCA uses for internal collaboration. I couldn't post the entire segment, but here is a portion of one that I particularly liked.
This is the hero image I made for a cardiology email that was sent out around Valentine's Day. All hand-drawn and digitized type.
This email was used to communicate to newly diabetic patients how preventative health (such as walking) could save you money in the long run. It was a top performing email for the quarter in which it was sent. All custom illustration.
An illustration of a female character in bed yawning. Unused artwork that was originally commissioned for messaging about sleep deprivation in females 18-25.